A unique point of sale branding opportunity for alcohol companies interested in engaging the cutting edge bar/nightclub market.

Working with today’s best street artists we prepare a distinctive piece of artwork that is applied as a feature wall at select venues. The alcohol company get to position their brand in a creative manner at point of sale, while the venue gets an awesome feature wall.

This year we have serviced such well know venues as the Beach Road Hotel in Bondi, the Oxford Art Factory, the World Bar in Kings Cross and renown live pub the Annandale Hotel.We applied the process at the wrap party for Australia’s most prestigious design conference Semi Permanent at the Kids Today exhibition in the MTV gallery, East Sydney.

We offer a folio of the world’s best contemporary artists, cued to match the style of each venue, including:

Ben Frost, whose work fuses logos, comic book characters and corporate mascots into sometimes irreverent yet always playful statements on the nature of today’s society. He has worked and exhibited in Japan, Europe and across the USA. Frost's work has appeared in magazines such as Vogue, Australian Art Collector and Harper's Bazarre. www.benfrostisdead.com


EAMO, a Melbourne-based illustrator and artist who has worked for magazines such as J Mag, Riot, Lifelounge, Monument and Owl Movement (US), and applied his unique style to the Golden Plains Music Festival and Redbull Music Academy. He has exhibited interstate and abroad, including an animation for the National Portrait Gallery. www.eamo.com.au

Numskull - with a background is in graffiti, stencils and street art, his latest highly collectable work has seen him progress into the use of oil paints, illustration and screen-printing. He has held a number of successful solo shows, has been feature artist at the Stencil Festival and featured in publications such as YEN and Sydney Morning Herald. www.funskull.com
  • Generally venues will approach a brand manager (often through their sales rep) to invite a particular brand to get on board and sponsor the project.
  • Designs are in turn delivered to the participating venue and the brand sponsor for consultation, with the installation is usually completed a week after sign off.
  • The starting price for each installation is $2000, depending on wall size and intricacies, the duration of the drafting process and the estimated installation period – we can quote a ceiling price and will deliver the installation within budget.
  • We can also quote for ancillary activities such as street based poster campaigns that speak to the installation, launch parties and extended use on T-shirts and the like.


If you'd like to discuss this opportunity further, please contact:

Andy Campion or Eden Baker
Level 2, 105 Reservoir Street
Surry Hills NSW 2010
ph: 02-9211-1610
fax: 02-9362-0882
ac@onthefly.com.au
eden@onthefly.com.au